Scientific communication for scientists

 

Registration form: https://forms.gle/UHgGujnE9EbyqtDs9

 

 A doctoral studies course, intended for everyone that would like to learn how to use social media for research purposes, as well as for distribution and popularization of their scientific work and findings. The course would be in the form of practical advice and it will provide know-how that can directly be applied and put in practice in real-life examples. Every class would be recorded and then made available in video format. The video classes will be available to PhD students who have an interest in the topic discussed in the class and who aren’t able to attend the class in real time.

At the end of the course, every participating PhD student will have obtained practical knowledge on how to best use YouTube, LinkedIn, Facebook, Instagram and Twitter in order to do research and later promote and popularize their scientific work. They would also gain general social media skills, tips on how to find partners for future scientific projects, tools to help them communicate their work more effectively with society and decision making people.

 

Modules

  1. Why is the promotion of science important?
  2. How to create your own website – to promote scientific projects and organizations
  3. Introduction to social networks and their connection with science(Facebook, Instagram, YouTube, Linkedin, Twitter)
  4. Types of Content – Efficiently promote science on the internet
  5. Creating video (vlog) and audio (podcast) for science in a popular language
  6. How to attract the interest of TV, radio and newspapers in our work
  7.  Successful promotion of scientific projects and their results

 

Start 22 november 2021  

End 20 december 2021

 

MODULES (IF ANY) AND DURATION

Topic Time Details
Why is the promotion of science important? 4 h
  • Scientific financing
  • Media for science
  • Public opinion of scientists and science
  • Misinformation and pseudo science
  • Best practices for popularizing science
How to create your own website – to promote scientific projects and organizations 6 h
  • Free blogging and website platforms
  • WordPress website – creating a website for the needs of a project or organisation
  • Maintenance of a website or a blog
Introduction to social networks and their connection with science(Facebook, Instagram, YouTube, Linkedin, Twitter) 6 h
  • The importance of social media
  • How to use social media for popularizing science 2 части
  • How to use social media to connect to fellow scientists
  • How to create quality content for social media
  • Best practices – how scientists use social media
Types of Content – Efficiently promote science on the internet 6 h
  • The kind of content to use for the promotion of science
  • How to create content without dedicating additional time for that
  • Where, when and how to publish content
  • Online tools for creating powerful content
  • Best practices – how to effectively popularize science on the internet
Creating video (vlog) and audio (podcast) for science in a popular language 4 h
  • The importance of audio and video content for communicating science
  • How to create a vlog and video content for it
  • How to create a podcast and audio content for it
How to attract the interest of TV, radio and newspapers in our work 4 h
  • The importance of big media
  • How to attract big media attention
  • How to remain in contact with different media
  • How to create scientific content which the big media can use and understand
Successful promotion of scientific projects and their results 4 h
  • Why scientific projects need popularization 
  • How to follow on European Commission requirements when communicating science and popularization of results
  • Best practices for popularizing scientific projects

 

Registration form: https://forms.gle/UHgGujnE9EbyqtDs9

 

Forum Science (Forum Nauka) is an NGO based in Sofia, Bulgaria, whose mission is to give publicity and an impact platform to people doing science all over the world. It is currently the leading science communication media in Bulgaria. The purpose of our work is to bring science and society closer together. We do this through promoting and supporting the work of different scientific organizations.

Forum Science has ample experience with dissemination, such as: website design and management, social media marketing, and specifically event production for the projects FRESH (Find Researchers Everywhere and SHare) and REFRESH (Relate, Experience, Find Researchers Everywhere and Share) that have successfully brought events to the European Researchers’ Night in Bulgaria for the past 3 years. Forum Science has a large network of communication connections among schools (more than 2000) and municipalities (over 200) and our media services are used by the Bulgarian Ministry of Education and Science for promoting Operational Programmes. 

For 15 years we are achieving our mission through developing activities such as:

  • A website – www.nauka.bg where all content is published and shared with an audience of more than 300 000 of all ages, genders and interests.
  • A free e-magazine – Bulgarian Science. It informs its readers on developments in Bulgarian and world science in an easily digestible and engaging manner.
  • Podcast – BG Science. The podcast features interviews with scientists and leaders in the scientific community.
  • Event organization –small- and large-scale events, presented and advertised to the public, detailing results from new and ongoing research projects.
  • Video production and distribution, including live streaming – interviews, presentations, events, etc. that aim to popularize the activities of scientific and educational organizations to the public.
  • Social media – with an audience of more than 60 000 on Facebook, Instagram and YouTube and expertise on social media advertising, Forum Science can guarantee that content related to science will find an invested audience

Key priorities for the organization are: the dissemination and democratization of science, bringing science and society closer together.